Archive for the ‘Interviews’ Category

Music Is Better Off On BitTorrent, Than With Apple or Big Music

The music industry is changing rapidly. On the one hand there are tens of thousands of artists who use the Internet as a distribution channel and share their music online for free, but on the other side of the spectrum Big Music and Apple are tightening the bolts. We discuss the upside of the Internet and the ‘evil ways’ of the corporate interests with Benn Jordan, one of the first musicians to embrace BitTorrent and turn free music into a business.

The Internet and file-sharing services such as BitTorrent in particular are often blamed to be the downfall of music. However, the reality is that music has never been as loved and vibrant as it is today. The only thing that’s starting to fall apart slowly is the power of the big music labels and other profiteers.

The Big Music (RIAA) labels make their fortunes by promoting and marketing artists who usually only pocket a few percent of album sales. Their control over the distribution channels has given them a great deal of power, but the Internet is taking this monopoly away bit by bit. Today, independent artists and labels can easily reach millions of customers, something unimaginable only a decade ago.

That said, the advancement of the Internet has also brought in new threats. Apple. for example, is taking a big chunk of the revenue music generates online and their growing power is frustrating artists more and more. Musicians are forced to cut up songs because Apple deems them too long, and track listings are shuffled by mistake without an option for the artist to restore his art.

One of the first musicians who revolted publicly against Apple was Benn Jordan aka The Flashbulb, who found his album on iTunes in early 2008 without being aware or paid for it. In a counter move Jordan decided to share all his music on BitTorrent for free, which turned out to be one of the best business decisions he has made in his career.

Benn Jordan

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On Christmas eve, where sharing is on the minds of millions of people, we sit down with Benn to talk about what has happened in the past three years. How did he fare financially? Has his opinion towards Apple or the RIAA labels changed? Where does he think the music industry is heading?

Our Q: You first published your music for free on BitTorrent nearly three years ago. Could you take us back to that moment and explain why you took this decision?

Jordan’s A: I just figured that if someone was going to upload my new album to these sites, it may as well be me. I can make sure the rip is a good one and I can personalize it with a message. It wasn’t marketing or anything political at first either. Trent Reznor and some other big names released stuff in a similar fashion a few months later and the same crowd applauded, but I felt like it was more about marketing.

Our Q: How has this decision changed your stance toward “piracy”?

Jordan’s A: It oddly put me in a hot seat for a bit and for a limited time, made me an pseudo expert in a field of study that doesn’t really exist yet. Again, this was all undeserved and weird. Music piracy is still a huge issue and people want answers, but they’re not sure who to ask.

I’m grateful now because it made me think, generally, file trading is just a peephole to a much larger picture. Copyright, in its current state, holds information at ransom for monetary value. While in music it can stifle culture and art, with literature and education it can be nothing more than a weapon of class warfare.

Our Q: How are you doing financially compared to three years ago? Have you benefited from giving away your music?

Jordan’s A: In this particular case, yes. It expanded the amount of people who pirate my music, therefore it has expanded those who bought CDs, donated to me, or came out to shows. Another interesting thing is that it wound up in some licensing company’s hands that I’ve never worked with before, and got me additional placement in TV/film/etc, which is a good portion of my income.

Our Q: What are your thoughts on the big labels. Are they good or bad for the majority of artists?

Jordan’s A: I have to be honest. Big labels that aren’t being innovative are little more than delusional laughing stocks at this point. Their numbers get worse and worse, and they push the artists to do dumber and dumber stunts to try and stay on top of things.

The shows and festivals they book are sponsored by 8 different alcoholic beverages and 10 different energy drinks, and they just punish their customers while validating their own demise. I’m not worried about them and neither should you. Its a dozen senior citizens trying to stop a stampede of fresh culture. Good luck boys.

Our Q: And what about Apple?

Jordan’s A: Apple, love or hate their products, is fucking scary. On one hand, hats off. They’re business and marketing geniuses. On the other hand, they might single handedly be the worst thing that has happened to entertainment media in the last 3 years. The major record industry collapsing should also mean that artists are more free to do what they want.

For example, iTunes completely screwed up the track listing of my last album Arboreal. Their network is so influential that over half of the people who have bought the CD from my label now have botched track titles on their mp3 players. Apple doesn’t have ANY accessible artist support to deal with things like this.

They reject my cover art if I don’t have my name and the title in bold. If I want to sell a 30 minute long track (Louisiana Mourning, for example), they require me to split it up into a bunch of separate tracks. Their distribution system is so unorganized that artists have to pay business like Tunecore upwards of $40 per album (and annual fees) to do Apple’s job for them.

Again, its genius on the business side. But they’ve wedged themselves in so well that now, if I don’t have an album on iTunes (under their insane rules and lack of support), a large portion of my listeners simply won’t know how to put my music on their iPods/iPhones.

I know I sound preachy, but think about it, how is that any better than what existed 15 years ago? I still maintain that I’d rather have my stuff “illegally” downloaded than have to go down that path.

Our Q: What advise do you have for artists who consider giving away their music?

Jordan’s A: That being a “consideration” is always funny to me. You either release it knowing it will be distributed for free or you keep it locked up on your hard drive. If the last decade has taught us anything, it is that no amount of bitching, threatening, lobbying, suing, or file protecting is going to stop information from being spread to those who want it.

The way I look at it is, if hundreds of thousands of people are downloading my album, I’m contributing to culture and my music will likely outlive me. Money is pretty insignificant in the face of immortality.

Our Q: What changes in the industry would you like to see in the coming years?

Jordan’s A: It makes me nervous because I feel like we’re at a really big crossroad. We’re facing three big issues at the same time that are eventually going to be connected: Net-neutrality, free speech, and piracy/copyright laws. We need to make a bigger deal about it because we don’t want information to be controlled by an entity that only exists for its investors.

We don’t want a situation where if Amazon refuses to carry a book, nobody will be able to read it. Or if iTunes refuses to carry an unabridged album, nobody will be able to hear it. Most importantly, we don’t want poor people to continue being less educated than wealthy people because of the illusion created that information has a monetary value. News, history, media, and culture is made by everyone, and it is intolerable to me that we allow the messengers to hold it from us at such a high price, whether monetarily or contextually .

Now’s the time to get involved.

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Pioneer One – The BitTorrent Exclusive TV-Series Continues

Pioneer One, a TV-show created for and made possible by BitTorrent users, made the headlines earlier this year when the pilot was downloaded hundreds of thousands of times. The innovative distribution and funding model didn’t go unnoticed by TV-insiders either, and it won an award for ‘Best Drama Pilot’ at the New York Television Festival. Today, the second episode is released, with two more to follow in the weeks to come.

This Spring, filmmakers Josh Bernhard and Bracey Smith set themselves up with quite a challenge. They finished a script for the TV-series ‘Pioneer One‘, but instead of plugging it to traditional TV-companies the duo decided to fund and distribute it via the Internet.

And so it happened. For the distribution and promotion the pair teamed up with the VODO BitTorrent distribution platform, and the first $6,000 that was needed to shoot the pilot was collected from supporters through the Kickstarter website.

Mid-June the first episode of Pioneer One was eventually released to the public through VODO. With support from all the big players in the P2P-scene, the BitTorrent-only TV-series quickly gained a huge audience.

Hundreds of thousands of people had downloaded the show, and many decided to donate money to fund future episodes. An additional $20,000 was raised in just the first two weeks and the counter topped the $30,000 mark early September – enough money to shoot more episodes of the first season.

“Once our heads stopped spinning after the pilot, we sat down in July to figure out our game plan. If we were going to produce more episodes, we knew we had to do more than one at a time to make it cost effective and timely,” Pioneer One writer Josh Bernhard told us.

“So a lot of preparations had to be made. Initially we didn’t think we’d be able to move forward with the money we had, but the cast and crew were all eager to do more based on the success of the pilot. So based on their generosity, we called in the rest of the favors we had and were able to start shooting in October,” he added.

Three new episodes were eventually shot in October, and the first one was released on VODO just a few minutes ago. Like the pilot, this second episode can be downloaded for free. In the coming weeks the Pioneer One team plans to release episodes 3 and 4, and gather enough funds to complete the remaining episodes.

Although the delay between the first and second episode is not something the general TV-audience is used to, it is one of the inevitable downsides of a peer-funded production. According to the current schedule it looks like the first season will be completed within a year, something the production team and all those who supported the endeavor can be proud of.

Pioneer One Episode 2: The Man From Mars

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The first season has 7 episodes in total, but after that the show is far from done.

“From the beginning we knew this was a multi-season story with an arc that would play out over time. The first season is limited enough in scope that we felt we’d be able to pull it off with the resources that we had, but moving forward, it gets bigger,” Bernhard told us.

“How exactly those future seasons will happen, and what form they will take, is not set in stone. Ideally, we’d love to keep producing the show the way we have been: on our own, releasing through BitTorrent. But right now we’re focusing on getting the first season done, because I think that’ll prove what we set out to do, and all together it will stand on its own as a unit,” he commented.

The series was ‘invented’ for BitTorrent, and the team wants to keep it that way for now. However, there has been plenty of recognition from other filmmakers and traditional TV people. The peer-funded episode won an award for ‘Best Drama Pilot’ at the New York Television Festival, which was quite a morale booster for the makers and an indication that they are on the right track.

“We had some great meetings, but we felt very strongly that we had an obligation to our audience that supported the pilot to continue releasing episodes on BitTorrent. That was the stated goal, and that’s what we want to deliver,” Bernhard said.

Eventually, the Pioneer One team would of course be happy to see their work on traditional TV as well, which serves a wider audience than the traditional BitTorrent public. In the end, a collision between traditional TV and content funded and distributed on the Internet might benefit both sides.

Pioneer One

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For now, however, Pioneer One still relies on the BitTorrent community. Today, the release of the second episode will again be promoted by many P2P partners. Among other initiatives it will be bundled with all the new installs of BitTorrent Inc.’s uTorrent client. Through these promotions the Pioneer one team hopes to gather enough donations to finish the first season.

“We have no funding beyond user donations, but we’re hoping if we can repeat the success of the pilot and beyond, we may attract more support through some kind of sponsorship model. But for now user donations are absolutely crucial. At the moment, we’re depending entirely on the support of our audience to fund episodes 5 and 6.”

It will be interesting to see how the second episode will be picked up by the public. Josh Bernhard has high hopes, but realizes that the success of the pilot won’t be easily matched.

“I hope people will get a better sense of the kind of show we’re trying to make. Personally, I think this next episode is a step above the pilot. We’re all really proud of it. And, hopefully, people will get excited enough to support us and spread the word. I’d love if we outdid the success of the pilot, but we’re taking nothing for granted.”

Pioneer One, episode 1 and 2 can be downloaded through VODO, fully powered by BitTorrent.

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Behind The Scenes at Anonymous’ Operation Payback

Operation Payback has been without a doubt the longest and most widespread attack on anti-piracy groups, lawyers and lobbyists. Despite the massive media coverage, little is known about the key players who coordinate the operation and DDoS attacks. A relatively small group of people, they are seemingly fuelled by anger, frustration and a strong desire to have their voices heard.

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In the last two months, dozens of anti-piracy groups, copyright lawyers and pro-copyright outfits have been targeted by a group of Anonymous Internet ‘vigilantes’ under the flag of Operation Payback.

Initially DDoS assaults were started against the MPAA, RIAA and anti-piracy company AiPlex Software because these outfits had targeted The Pirate Bay. Those DDoS attacks were later replicated against many other targets that have spoken out against piracy or for copyright, resulting in widespread media coverage.

Even law enforcement agencies showed interest in the operation recently. Last week CNET reported that an FBI probe is underway, and we personally knows of at least one court case against a person that was associated with the operation.

Besides covering the results of the DDoS attacks and website hacks, very little is known about the people who are part of the operation. Who are they? What do they want, and what are their future plans? In this article we hope to solve a few pieces of the puzzle.

After numerous talks with people who are actively involved in Operation Payback, we learned that there are huge differences between the personal beliefs of members.

We can safely conclude that this Anonymous group doesn’t have a broad shared set of ideals. Instead, it is bound together by anger, frustration and the desire to be heard. Their actions are a direct response to the anti-piracy efforts of pro-copyright groups.

Aside from shared frustration, the people affiliated with the operation have something else in common. They are nearly all self-described geeks, avid file-sharers and many also have programming skills.

When Operation Payback started most players were not looking to participate in the copyright debate in a constructive way, they simply wanted to pay back the outfits that dared to target something they loved: file-sharing.

Many of the first participants who set the DDoS actions in motion either came from or were recruited on the message board 4Chan. But as the operation developed the 4Chan connection slowly disappeared. What’s left today are around a dozen members who are actively involved in planning the operation’s future, and several dozen more who help to execute the DDoS attacks.

An Anonymous spokesperson, from whose hand most of the manifestos originated, described the structure of the different groups to us.

“The core group is the #command channel on IRC. This core group does nothing more than being some sort of intermediary between the people in that IRC channel and the actual attack. Another group of people on IRC (the main channel called #operationpayback) are just there to fire on targets.”

Occasionally new people are invited to join the command to coordinate a specific attack, but a small group of people remains. The command group is also the place where new targets are picked, where future plans are discussed, and where manifestos are drafted. This self-appointed group makes most of the decisions, but often acts upon suggestions from bypassers in the main IRC channel.

Now let’s rewind a little and go back to the first attacks that started off the operation in September.

The operation’s command was ‘pleasantly’ surprised by the overwhelming media coverage and attention, but wondered where to go from there. They became the center of attention but really had no plan going forward. Eventually they decided to continue down the road that brought them there in the first place – more DDoS attacks.

What started as a retaliation against groups that wanted to take out The Pirate Bay slowly transformed into an attack against anyone involved in anti-piracy efforts. From trade groups, to lawyers, to dissenting artists. Since not all members were actively following the copyright debate, command often acted on suggestions from the public in the main IRC channel.

What followed was an avalanche of DDoS attacks that were picked up by several media outlets. This motivated the group to continue their strategy. Anonymous’ spokesperson admitted to us that the media attention was indeed part of what fuelled the operation to go forward. But not without some strategic mistakes.

As the operation continued more trivial targets were introduced and the group started to lose sympathy from parts of the public. While targeting the company that admittedly DDoSed The Pirate Bay could be seen as payback by some, trying to take out Government bodies such as the United States Copyright Office and UK’s Intellectual Property Office made less sense. In part, these targets were chosen by anarchistic influences in the operation.

“I fight with anonops because I believe that the current political system failed, and that a system based on anarchy is the only viable system,” one member told us. “I encouraged them to go after political targets just because I like Anarchy.”

The Anonymous spokesperson admitted to us that mistakes were made, and command also realized that something had to change. The targets were running out and the attacks weren’t gaining as much attention as they did in the beginning. It was a great way to gather attention, but not sustainable. In fact, even from within the operation not everyone was convinced that DDoS attacks were the best ‘solution’.

“I personally don’t like the concept of violence and attacking, but violence itself does raise attention,” Anonymous’ spokesperson told us.

“Attacking sites is one side of the story, but this operation would finally have to serve a purpose, otherwise it wouldn’t exist. We all agree that the way things [abuse of copyright] are currently done, is not the right way.”

Last week command decided to slow the DDoS attacks down and choose another strategy, mainly to regain the focus of attention. It was decided that they would make a list of demands for governments worldwide. In a move opposed to the desires of the anarchic influences, command decided to get involved in the political discussion.

Copyright/patent laws have to change, they argued, and from the bat they were willing to negotiate. They called for scrapping censorship, anti-piracy lawsuits and limiting copyright and patent terms, but not getting rid of copyright entirely. Interestingly, there is also no word in the demands about legalizing file-sharing.

To some this new and more gentle position taken by Anonymous came as a complete surprise. We asked the spokesman of the group about this confusing message and he said that there are actually several political parties that already adopt a similar position, like the Pirate parties and the Greens in Europe.

However, according to the spokesman (who wrote the latest manifesto with other members in Piratepad) they consciously chose this set of demands. “Some of us have the vision of actually getting rid of copyright/patents entirely, but we are at least trying to stay slightly realistic.”

“What we are now trying to do, is to straighten out ideals, and trying to make them both heard and accepted. Nobody would listen to us if we said piracy should be legal, but when we ask for copyright lifespan to be reduced to ‘fair’ lengths, that would sound a lot more reasonable,” the spokesman told us.

The demands have been published on the Operation Payback site for nearly a week, but thus far the media coverage hasn’t been as great as when they launched their first DDoS. Some have wondered whether this is the right path to continue in the first place, as it may get in the way of groups and political parties that have fought for similar ‘ideals’ for years already.

The spokesman disagreed and said that Operation Payback has “momentum” now.

So here we are nearly two months after Anonymous started Operation Payback. The initial anger and frustration seems to have been replaced by a more friendly form of activism for the time being. The group wanted to have their voice heard and they succeeded in that. However, being listened to by politicians and entertainment industry bosses might take more than that.

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